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New arrivals: autumn foundations

The new additions are designed as layered emblems of femininity—from finely knitted merino wool to heavier knitwear and warm outerwear that adds a touch of nostalgic charm for braving the colder months.

Discover new arrivals
New
  1. Ingolf cardigan – pure cashmere | Stormy Sweater aiayu
  2. Ingolf cardigan – pure cashmere | Stormy Sweater aiayu
  3. Ingolf cardigan – pure cashmere | Stormy Sweater aiayu
  4. Ingolf cardigan – pure cashmere | Stormy Sweater aiayu
  5. Ingolf cardigan – pure cashmere | Stormy Sweater aiayu
  6. Ingolf cardigan – pure cashmere | Stormy Sweater aiayu
New
  1. Balder pant – fine wool | Dark Grey Pants aiayu
  2. Balder pant – fine wool | Dark Grey Pants aiayu
  3. Balder pant – fine wool | Dark Grey Pants aiayu
  4. Balder pant – fine wool | Dark Grey Pants aiayu
  5. Balder pant – fine wool | Dark Grey Pants aiayu
  6. Balder pant – fine wool | Dark Grey Pants aiayu
Balder pant – fine wool Sale price€280
New
  1. Lynette shirt – fine wool | Dark Grey Shirt Woven aiayu
  2. Lynette shirt – fine wool | Dark Grey Shirt Woven aiayu
  3. Lynette shirt – fine wool | Dark Grey Shirt Woven aiayu
  4. Lynette shirt – fine wool | Dark Grey Shirt Woven aiayu
  5. Lynette shirt – fine wool | Dark Grey Shirt Woven aiayu
  6. Lynette shirt – fine wool | Dark Grey Shirt Woven aiayu
Lynette shirt – fine wool Sale price€335
New
  1. Stella skirt – fine wool | Dark Grey Skirt aiayu
  2. Stella skirt – fine wool | Dark Grey Skirt aiayu
  3. Stella skirt – fine wool | Dark Grey Skirt aiayu
  4. Stella skirt – fine wool | Dark Grey Skirt aiayu
  5. Stella skirt – fine wool | Dark Grey Skirt aiayu
  6. Stella skirt – fine wool | Dark Grey Skirt aiayu
Stella skirt – fine wool Sale price€270
New
  1. Elva vest – pure merino wool | Black Vest aiayu
  2. Elva vest – pure merino wool | Black Vest aiayu
  3. Elva vest – pure merino wool | Black Vest aiayu
  4. Elva vest – pure merino wool | Black Vest aiayu
New
  1. Elva vest – pure merino wool | Dark Brown Melange Vest aiayu
  2. Elva vest – pure merino wool | Dark Brown Melange Vest aiayu
  3. Elva vest – pure merino wool | Dark Brown Melange Vest aiayu
  4. Elva vest – pure merino wool | Dark Brown Melange Vest aiayu
New
  1. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
  2. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
  3. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
  4. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
  5. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
  6. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
  7. Jamie jacket loden – wool | Pure Dark Brown Coat aiayu
Jamie jacket loden – wool Sale price€860
New
  1. Jamie jacket loden – wool | Pure Grey Coat aiayu
  2. Jamie jacket loden – wool | Pure Grey Coat aiayu
  3. Jamie jacket loden – wool | Pure Grey Coat aiayu
  4. Jamie jacket loden – wool | Pure Grey Coat aiayu
  5. Jamie jacket loden – wool | Pure Grey Coat aiayu
  6. Jamie jacket loden – wool | Pure Grey Coat aiayu
  7. Jamie jacket loden – wool | Pure Grey Coat aiayu
  8. Jamie jacket loden – wool | Pure Grey Coat aiayu
  9. Jamie jacket loden – wool | Pure Grey Coat aiayu
Jamie jacket loden – wool Sale price€860
New
  1. Mini skirt – wool | Herringbone Skirt aiayu
  2. Mini skirt – wool | Herringbone Skirt aiayu
  3. Mini skirt – wool | Herringbone Skirt aiayu
  4. Mini skirt – wool | Herringbone Skirt aiayu
  5. Mini skirt – wool | Herringbone Skirt aiayu
  6. Mini skirt – wool | Herringbone Skirt aiayu
Mini skirt – wool Sale price€270
New
  1. Penny shirt | White Rose Shirt Woven aiayu
  2. Penny shirt | White Rose Shirt Woven aiayu
  3. Penny shirt | White Rose Shirt Woven aiayu
  4. Penny shirt | White Rose Shirt Woven aiayu
  5. Penny shirt | White Rose Shirt Woven aiayu
  6. Penny shirt | White Rose Shirt Woven aiayu
  7. Penny shirt | White Rose Shirt Woven aiayu
  8. Penny shirt | White Rose Shirt Woven aiayu
Penny shirt Sale price€310
New
  1. Noa polo blouse – pure merino wool | Black Blouse aiayu
  2. Noa polo blouse – pure merino wool | Black Blouse aiayu
  3. Noa polo blouse – pure merino wool | Black Blouse aiayu
  4. Noa polo blouse – pure merino wool | Black Blouse aiayu
  5. Noa polo blouse – pure merino wool | Black Blouse aiayu
  6. Noa polo blouse – pure merino wool | Black Blouse aiayu
  7. Noa polo blouse – pure merino wool | Black Blouse aiayu
New
  1. Mini skirt loden | Pure Dark Brown Skirt aiayu
  2. Mini skirt loden | Pure Dark Brown Skirt aiayu
  3. Mini skirt loden | Pure Dark Brown Skirt aiayu
Mini skirt loden Sale price€310
New
  1. Noah coat – wool | Dark Roots Coat aiayu
  2. Noah coat – wool | Dark Roots Coat aiayu
  3. Noah coat – wool | Dark Roots Coat aiayu
  4. Noah coat – wool | Dark Roots Coat aiayu
  5. Noah coat – wool | Dark Roots Coat aiayu
  6. Noah coat – wool | Dark Roots Coat aiayu
  7. Noah coat – wool | Dark Roots Coat aiayu
  8. Noah coat – wool | Dark Roots Coat aiayu
Noah coat – wool Sale price€805
New
  1. Paulina shirt | Navy Shirt Woven aiayu
  2. Paulina shirt | Navy Shirt Woven aiayu
  3. Paulina shirt | Navy Shirt Woven aiayu
  4. Paulina shirt | Navy Shirt Woven aiayu
  5. Paulina shirt | Navy Shirt Woven aiayu
  6. Paulina shirt | Navy Shirt Woven aiayu
Paulina shirt Sale price€175

Jackets and coats

Wardrobe essentials

aiayu edit

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

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Autumn Winter 25

A presentation unfolding our materials-first philosophy - showcasing our dedication to craftsmanship and pure natural materials.

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New arrivals

Twenty times around the sun

This year marks our 20-year anniversary. A reflection of time — a moment to look back at what aiayu was then, and what it has become today. To mark this anniversary, we picked twenty of those objects — one for each year. Not because they’re perfect, but because they remind us who we are.

Read our story in years
Franco sweater – pure yak | Pure Dark Brown Sweater aiayu

Knitwear
Penny shirt | White Rose Shirt Woven aiayu

Shirts
Mini skirt corduroy | Bark Skirt aiayu

Skirts
Jamie jacket loden – wool | Pure Grey Coat aiayu

Jackets

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24