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New arrivals in new neutrals

Discover soft, natural tones paired with weighty layers of wool knits, heavy twill, and classic denim – reimagined classics in pure ecru, earthy soil, and pale yellow shades

Discover new arrivals
New
  1. Dipti cardigan – pure sartuul | Pure Ecru Cardigan aiayu
  2. Dipti cardigan – pure sartuul | Pure Ecru Cardigan aiayu
  3. Dipti cardigan – pure sartuul | Pure Ecru Cardigan aiayu
  4. Dipti cardigan – pure sartuul | Pure Ecru Cardigan aiayu
  5. Dipti cardigan – pure sartuul | Pure Ecru Cardigan aiayu
New
  1. Dipti cardigan – pure sartuul | Pure Soil Cardigan aiayu
  2. Dipti cardigan – pure sartuul | Pure Soil Cardigan aiayu
  3. Dipti cardigan – pure sartuul | Pure Soil Cardigan aiayu
New
  1. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
  2. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
  3. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
  4. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
  5. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
  6. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
  7. Sunil cardigan – pure sartuul | Pure Soil Cardigan aiayu
New
  1. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
  2. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
  3. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
  4. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
  5. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
  6. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
  7. Trisha sweater – pure sartuul | Pure Soil Sweater aiayu
New
  1. Shiva cardigan – highland wool | Mix Black Navy Cardigan aiayu
  2. Shiva cardigan – highland wool | Mix Black Navy Cardigan aiayu
  3. Shiva cardigan – highland wool | Mix Black Navy Cardigan aiayu
  4. Shiva cardigan – highland wool | Mix Black Navy Cardigan aiayu
New
  1. Asha vest – highland wool | Mix Black Navy Vest aiayu
  2. Asha vest – highland wool | Mix Black Navy Vest aiayu
  3. Asha vest – highland wool | Mix Black Navy Vest aiayu
  4. Asha vest – highland wool | Mix Black Navy Vest aiayu
  5. Asha vest – highland wool | Mix Black Navy Vest aiayu
  6. Asha vest – highland wool | Mix Black Navy Vest aiayu
Asha vest – highland wool Sale price€310
New
  1. Noor coat – oilskin | Black Jacket aiayu
  2. Noor coat – oilskin | Black Jacket aiayu
  3. Noor coat – oilskin | Black Jacket aiayu
  4. Noor coat – oilskin | Black Jacket aiayu
  5. Noor coat – oilskin | Black Jacket aiayu
  6. Noor coat – oilskin | Black Jacket aiayu
  7. Noor coat – oilskin | Black Jacket aiayu
Noor coat – oilskin Sale price€690
New
  1. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  2. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  3. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  4. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  5. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  6. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  7. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
  8. Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu
New
  1. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
  2. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
  3. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
  4. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
  5. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
  6. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
  7. Jamie jacket – ripstop oilskin | Antracite Jacket aiayu
New
  1. Elva vest – pure merino wool | Navy Vest aiayu
  2. Elva vest – pure merino wool | Navy Vest aiayu
  3. Elva vest – pure merino wool | Navy Vest aiayu
  4. Elva vest – pure merino wool | Navy Vest aiayu
  5. Elva vest – pure merino wool | Navy Vest aiayu
  6. Elva vest – pure merino wool | Navy Vest aiayu
New
  1. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
  2. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
  3. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
  4. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
  5. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
  6. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
  7. Cooper highwaist straight jeans | Clear Blue Jeans aiayu
New
  1. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  2. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  3. Carlo midwaist wide jeans | Clear Blue
  4. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  5. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  6. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  7. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  8. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
Carlo midwaist wide jeans Sale price€255
New
  1. Cleo denim jacket | Clear Blue Jacket aiayu
  2. Cleo denim jacket | Clear Blue Jacket aiayu
  3. Cleo denim jacket | Clear Blue
  4. Cleo denim jacket | Clear Blue Jacket aiayu
  5. Cleo denim jacket | Clear Blue
  6. Cleo denim jacket | Clear Blue
  7. Cleo denim jacket | Clear Blue Jacket aiayu
  8. Cleo denim jacket | Clear Blue Jacket aiayu
  9. Cleo denim jacket | Clear Blue Jacket aiayu
  10. Cleo denim jacket | Clear Blue Jacket aiayu
Cleo denim jacket Sale price€325
New
  1. Cleo denim jacket | Mid Blue Jacket aiayu
  2. Cleo denim jacket | Mid Blue Jacket aiayu
  3. Cleo denim jacket | Mid Blue
  4. Cleo denim jacket | Mid Blue Jacket aiayu
  5. Cleo denim jacket | Mid Blue Jacket aiayu
  6. Cleo denim jacket | Mid Blue Jacket aiayu
  7. Cleo denim jacket | Mid Blue
  8. Cleo denim jacket | Mid Blue Jacket aiayu
  9. Cleo denim jacket | Mid Blue Jacket aiayu
  10. Cleo denim jacket | Mid Blue Jacket aiayu
Cleo denim jacket Sale price€325

Jackets and coats

Denim

aiayu edit

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

See more

Autumn Winter 25

A presentation unfolding our materials-first philosophy - showcasing our dedication to craftsmanship and pure natural materials.

See more
Inga sweater – pure cashmere | Black Sweater aiayu

Knitwear
Cooper highwaist straight jeans | Clear Blue Jeans aiayu

Pants
Lynette shirt | White Shirt Woven aiayu

Shirts and blouses
Jamie jacket – ripstop oilskin | Archive Olive Jacket aiayu

Coats and jackets

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24