Discover new arrivals of aiayu’s Autumn Winter 2025: a curated selection of timeless dresses, elegant shirts, luxurious cashmere sweaters and cardigans, and long coats - designed to embrace the cooler months in style. Inspired by the allure of nature’s hue, this season’s palette reflects the shift in light and landscape: earthy tones of sunlit fields, fallen leaves, pure undyed grey, deep black, and warm fudge brown. 

The new collection presents chic, elegant classics rooted in traditional workwear and elevated with Japanese vintage details — a tribute to craftsmanship and the artisans behind each piece. Thoughtfully designed silhouettes transition effortlessly from day to evening, with easy-to-layer pieces and versatile co-ords made for mixing and matching.

Among the seasonal highlights are the beautifully detailed aiayu cardigan and our signature aiayu clutch Helen, reimagined in soft hues, perfect for both everyday use and evening occasions. To complete a wardrobe of essentials, we’re unveiling aiayu’s new denim in classic five-pocket and workwear-inspired silhouettes, crafted from 100% certified organic cotton with refined details.