Skip to content

Recently viewed

Cart

Your cart is empty

Sort

Filters

Category
Size
Colour
Material
Availability
New
Cobe wool cardigan Sale price€275,00
New
Cobe wool cardigan Sale price€275,00
New
Casual pant check Sale price€145,00
New
Classic pyjamas check Sale price€230,00
New
Hana wool cardigan Sale price€230,00
New
Ily wool blouse Sale price€215,00
New
Noa wool polo blouse Sale price€230,00
New
My pant petite Sale price€145,00

Introducing aiayu wear 24.2

A collection defined by exceptional fabrics, following our honest commitment to let pure and natural materials guide our designs. 

The collection hints at modern heritage. Laidback, slightly masculine looks mix standout knitwear in chunky playful structures, relaxed tailored trousers, oversized shirts, and refined base layers. As always, the looks are complemented with meticulously handcrafted accessories in silk and cashmere. 

This season, we continue our range of European-made outerwear
- signature perennial coats and jackets, sharply tailored in premium qualities for natural weather protection. The colours remain natural and muted, yet with a subtle reference to 70’s nostalgia. Natural tones are complemented with stripes, checks, and herringbone. Burnt orange and fresh blue add warmth and brightness.

Lounge 24.2

A collection made for easy living, transitioning seamlessly throughout a day spent in the comforts of home.

Feminine stripes and checks are complemented by soft and warm knits. The colors are playful, with a nod to childhood nostalgia. Bold red is complemented by ocean blue, muted plum, and nature’s favorite hues.

The collection is crafted from pure and natural materials – fine organic cotton densely woven for the perfect balance of crispness and softness, fine and machine-washable merino wool, chunky Highland wool, and luxurious cashmere blends.

->