aiayu spring summer 2025: Timeless design and versitale functionality

The collection features lightweight oversized shirts paired with heavier structural knitwear adorned with feminine bow details. A texturally rich linen suit sits alongside tailored trousers and delicate co-ords, easily mixed and matched with other wardrobe essentials. Classic aiayu denim pieces receive a soft update, introducing a new denim tunic and dress that add versatility and elegance to any outfit. Completing the collection, the Jean ventile coat and Moa oilskin jacket showcase timeless outerwear with natural craftsmanship. The Jean coat, crafted in water-repellent Ventile cotton, combines a tailored design with an oversized fit and architectural sleeves. Meanwhile, the Oilskin jacket offers a hunting-inspired silhouette in organic cotton with an olive oil wax finish, ensuring breathability and weatherproof protection while developing unique character over time.

This season, our material-led philosophy guides us deeper into the versatility of undyed fabrics, capturing nature’s nuanced richness. Earthy tones are complemented by soft burnt orange and our signature blue throughout the collection. Aiayu spring summer 2025 celebrates thoughtful design, durable materials, and versatile styling, crafted to last season after season.