Design philosophy
Rooted in a materials-first philosophy, aiayu creates timeless wardrobe essentials and homeware that transcend seasons. Each piece is meticulously crafted by master artisans, honouring the fibres' regions and resources. Deeply committed to using pure, natural fibres and nature’s own colour palette, aiayu employs best-in-class manufacturing practices, emphasising longevity and undyed materials – an approach that allows the materials to guide the designs, complimenting the brand’s Scandinavian sensitivity. An aiayu piece is more than a garment; it carries a story and a heart. It embodies a unique connection between humans and nature, brought to life through soulful craftsmanship, and is made to last longer and be cherished longer.
Allowing materials to guide our designs.
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commitment
We are committed to reducing our environmental impact and ensuring fair and respectful treatment for everyone involved in creating an aiayu piece.
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Our story
Aiayu’s journey began in 2005 Bolivia, with a special encounter between founder and creative director Maria Høgh Heilmann and a visionary local yarn manufacturer.
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About
Aiayu means 'soul' in Aymara, the language of Bolivia's indigenous people, reflecting our dedication to craftsmanship and the artisans behind our products.
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