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New neutrals for spring

Transform your spring wardrobe with a refreshed neutral colour palette. Elevate your essential layers with lighter knits with pearl-knit details, flowy shirts and dresses in our undyed signature colors of Pure Ecru and Pure Natural.

Explore new arrivals
new
  1. Coby cardigan | Dark Brown
  2. The model's height is 177 cm and is wearing size M.
Coby cardigan Sale price€200,00
new
  1. Coby cardigan | Pure Ecru
  2. Coby cardigan | Pure Ecru
  3. Coby cardigan | Pure Ecru
  4. Coby cardigan | Pure Ecru
  5. Coby cardigan | Pure Ecru
Coby cardigan Sale price€200,00
new
  1. Coby cardigan | Marine
  2. thumbnail
  3. Coby cardigan | Marine
  4. The model's height is 172 cm and is wearing size M.
  5. Coby cardigan | Marine
Coby cardigan Sale price€200,00
new
  1. Umi tunic poplin | Pure Ecru
  2. Umi tunic poplin | Pure Ecru
  3. Umi tunic poplin | Pure Ecru
  4. Umi tunic poplin | Pure Ecru
Umi tunic poplin Sale price€160,00
New
  1. River pant | Pure Ecru
  2. River pant | Pure Ecru
  3. River pant | Pure Ecru
  4. River pant | Pure Ecru
  5. The model's height is 177 cm and is wearing size M.
  6. River pant | Pure Ecru
  7. River pant | Pure Ecru
  8. River pant | Pure Ecru
  9. River pant | Pure Ecru
River pant Sale price€200,00
2713
  1. Heaven melody shirt | Pure Natural
  2. Heaven melody shirt | Pure Natural
  3. Heaven melody shirt | Pure Natural
Heaven melody shirt Sale price€190,00
new
  1. Heaven melody dress | Pure Natural
  2. Heaven melody dress | Pure Natural
  3. Heaven melody dress | Pure Natural
  4. Heaven melody dress | Pure Natural
Heaven melody dress Sale price€260,00
new
  1. Strap top long seersucker | Mix Holiday
  2. Strap top long seersucker | Mix Holiday
  3. Strap top long seersucker | Mix Holiday
Strap top long seersucker Sale price€175,00
new
  1. Cally shirt - silk blend | White
  2. Cally shirt - silk blend | White
Cally shirt - silk blend Sale price€335,00
new
  1. Ricca skirt - silk blend | White
  2. Ricca skirt - silk blend | White
  3. Ricca skirt - silk blend | White
  4. Ricca skirt - silk blend | White
Ricca skirt - silk blend Sale price€335,00
new
  1. Olly top - silk blend | White
  2. Olly top - silk blend | White
  3. Olly top - silk blend | White
  4. Olly top - silk blend | White
Olly top - silk blend Sale price€335,00
new
  1. Balder pant linen | Brown
  2. Balder pant linen | Brown
  3. Balder pant linen | Brown
  4. Balder pant linen | Brown
  5. The model's height is 177 cm and is wearing size M.
  6. Balder pant linen | Brown
  7. Balder pant linen | Brown
  8. Balder pant linen | Brown
Balder pant linen Sale price€275,00
new
  1. Cille dress linen | Brown
  2. Cille dress linen | Brown
  3. Cille dress linen | Brown
  4. Cille dress linen | Brown
Cille dress linen Sale price€335,00
new
  1. Jumpsuit linen | Brown
Jumpsuit linen Sale price€405,00

Presenting aiayu’s autumn winter 2025 collection at Indiakaj 2, Copenhagen.

A presentation unfolding our materials-first philosophy - showcasing our dedication to craftsmanship and pure natural materials.

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Aiayu Edit

spring summer 25

For the first time we have showcased aiayu 25.1 collection at CFW. Our garden and home in Copenhagen became a magical backdrop to the presentation.

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Autumn winter 25

A presentation unfolding our materials-first philosophy - showcasing our dedication to craftsmanship and pure natural materials.

See more

Flagship stores

THE AIAYU STORES

Discover our atmospheric stores, located in Copenhagen and Aarhus

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Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 15.00

Sun

Lukket

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 15.00

Sun

Lukket

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 15.00

Sun

Lukket

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11-18

Sat

11-16

Sun

Closed

Find directions +45 53 58 55 24

THE AIAYU MARKET

Århusgade 145
2150 Nordhavn, Copenhagen

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Lukket

Find directions +45 31 57 93 49