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New collection: spring - summer 2026

In the softly sunlit streets of Athens, the echo of time is reflected through materials and silhouettes – shaped by quality, traditional craft, and layered structures.

Discover new arrivals
New
  1. Jo coat twill | Black Navy Coat aiayu
  2. Jo coat twill | Black Navy Coat aiayu
  3. Jo coat twill | Black Navy Coat aiayu
  4. Jo coat twill | Black Navy Coat aiayu
Jo coat twill Sale price€845
New
  1. Jo coat twill | Classic Khaki Coat aiayu
  2. Jo coat twill | Classic Khaki Coat aiayu
  3. Jo coat twill | Classic Khaki Coat aiayu
  4. Jo coat twill | Classic Khaki Coat aiayu
  5. Jo coat twill | Classic Khaki Coat aiayu
  6. Jo coat twill | Classic Khaki Coat aiayu
  7. Jo coat twill | Classic Khaki Coat aiayu
Jo coat twill Sale price€845
New
  1. Ritu jacket twill | Black Navy Jacket aiayu
  2. Ritu jacket twill | Black Navy Jacket aiayu
  3. Ritu jacket twill | Black Navy Jacket aiayu
  4. Ritu jacket twill | Black Navy Jacket aiayu
  5. Ritu jacket twill | Black Navy Jacket aiayu
  6. Ritu jacket twill | Black Navy Jacket aiayu
  7. Ritu jacket twill | Black Navy Jacket aiayu
  8. Ritu jacket twill | Black Navy Jacket aiayu
Ritu jacket twill Sale price€650
New
  1. Ritu jacket twill | Classic Khaki Jacket aiayu
  2. Ritu jacket twill | Classic Khaki Jacket aiayu
  3. Ritu jacket twill | Classic Khaki Jacket aiayu
  4. Ritu jacket twill | Classic Khaki Jacket aiayu
Ritu jacket twill Sale price€650
New
  1. Willy pant heavy linen | Pure Natural Pants aiayu
  2. Willy pant heavy linen | Pure Natural Pants aiayu
  3. Willy pant heavy linen | Pure Natural Pants aiayu
  4. Willy pant heavy linen | Pure Natural Pants aiayu
  5. Willy pant heavy linen | Pure Natural Pants aiayu
  6. Willy pant heavy linen | Pure Natural Pants aiayu
  7. Willy pant heavy linen | Pure Natural Pants aiayu
Willy pant heavy linen Sale price€280
New
  1. Angela jacket heavy linen | Pure Natural Jacket aiayu
  2. Angela jacket heavy linen | Pure Natural Jacket aiayu
Angela jacket heavy linen Sale price€365
New
  1. Willy shorts heavy linen | Pure Natural Shorts aiayu
  2. Willy shorts heavy linen | Pure Natural Shorts aiayu
  3. Willy shorts heavy linen | Pure Natural Shorts aiayu
  4. Willy shorts heavy linen | Pure Natural Shorts aiayu
  5. Willy shorts heavy linen | Pure Natural Shorts aiayu
Willy shorts heavy linen Sale price€210
New
  1. Vest heavy linen | Pure Natural Vest aiayu
  2. Vest heavy linen | Pure Natural Vest aiayu
  3. Vest heavy linen | Pure Natural Vest aiayu
  4. Vest heavy linen | Pure Natural Vest aiayu
  5. Vest heavy linen | Pure Natural Vest aiayu
  6. Vest heavy linen | Pure Natural Vest aiayu
Vest heavy linen Sale price€280
New
  1. Toba sweater – wool | Pure Ecru Sweater aiayu
  2. Toba sweater – wool | Pure Ecru Sweater aiayu
  3. Toba sweater – wool | Pure Ecru Sweater aiayu
  4. Toba sweater – wool | Pure Ecru Sweater aiayu
  5. Toba sweater – wool | Pure Ecru Sweater aiayu
  6. Toba sweater – wool | Pure Ecru Sweater aiayu
  7. Toba sweater – wool | Pure Ecru Sweater aiayu
Toba sweater – wool Sale price€325
New
  1. Annu knitted top | Nature Top aiayu
  2. Annu knitted top | Nature Top aiayu
  3. Annu knitted top | Nature Top aiayu
  4. Annu knitted top | Nature Top aiayu
  5. Annu knitted top | Nature Top aiayu
Annu knitted top Sale price€190
New Bea skirt cotton | Dried Herb Skirt aiayu
Bea skirt cotton Sale price€155
New Enola dress | Dried Herb Dress aiayu
Enola dress Sale price€265
New
  1. Disha cardigan – pure merino wool | Dark Brown Melange Cardigan aiayu
  2. Disha cardigan – pure merino wool | Dark Brown Melange Cardigan aiayu
  3. Disha cardigan – pure merino wool | Dark Brown Melange Cardigan aiayu
  4. Disha cardigan – pure merino wool | Dark Brown Melange Cardigan aiayu
  5. Disha cardigan – pure merino wool | Dark Brown Melange Cardigan aiayu
  6. Disha cardigan – pure merino wool | Dark Brown Melange Cardigan aiayu
New
  1. Isha sweater – pure merino wool | Dark Brown Melange Sweater aiayu
  2. Isha sweater – pure merino wool | Dark Brown Melange Sweater aiayu
  3. Isha sweater – pure merino wool | Dark Brown Melange Sweater aiayu
  4. Isha sweater – pure merino wool | Dark Brown Melange Sweater aiayu
  5. Isha sweater – pure merino wool | Dark Brown Melange Sweater aiayu

Shirts and blouses

aiayu edit

Autumn Winter 26

Between individuality and togetherness, the show and collection unfolded through nuanced colour formations, in layers of natural materials and traditional artistry. 

See more

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

See more
Kanika sweater – linen | Green Wood Sweater aiayu

Knitwear
Shirt epure | Mix Black Shirt Woven aiayu

Shirts and blouses
Carlo midwaist wide jeans | Mid Blue Jeans aiayu

Pants
Jo coat twill | Classic Khaki Coat aiayu

Coats and jackets

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24