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New collection: spring - summer 2026

Feminine silhouettes unfold with simplicity and the purity of workwear detailing, presented in warm layers and a palette of earthy greens and nuanced beige tones.

Discover new arrivals
New
  1. Paulina shirt linen | Night Sky Shirt Woven aiayu
  2. Paulina shirt linen | Night Sky Shirt Woven aiayu
  3. Paulina shirt linen | Night Sky Shirt Woven aiayu
  4. Paulina shirt linen | Night Sky Shirt Woven aiayu
  5. Paulina shirt linen | Night Sky Shirt Woven aiayu
  6. Paulina shirt linen | Night Sky Shirt Woven aiayu
  7. Paulina shirt linen | Night Sky Shirt Woven aiayu
  8. Paulina shirt linen | Night Sky Shirt Woven aiayu
Paulina shirt linen Sale price€240
New
  1. Aliba shorts linen | Night Sky Shorts aiayu
  2. Aliba shorts linen | Night Sky Shorts aiayu
  3. Aliba shorts linen | Night Sky Shorts aiayu
  4. Aliba shorts linen | Night Sky Shorts aiayu
Aliba shorts linen Sale price€140
New
  1. Martha dress linen | Night Sky Dress aiayu
  2. Martha dress linen | Night Sky Dress aiayu
  3. Martha dress linen | Night Sky Dress aiayu
  4. Martha dress linen | Night Sky Dress aiayu
Martha dress linen Sale price€380
New
  1. Mara pant linen | Night Sky Pants aiayu
  2. Mara pant linen | Night Sky Pants aiayu
  3. Mara pant linen | Night Sky Pants aiayu
  4. Mara pant linen | Night Sky Pants aiayu
  5. Mara pant linen | Night Sky Pants aiayu
Mara pant linen Sale price€225
New
  1. Willy shorts heavy linen | Pure Natural Shorts aiayu
  2. Willy shorts heavy linen | Pure Natural Shorts aiayu
  3. Willy shorts heavy linen | Pure Natural Shorts aiayu
  4. Willy shorts heavy linen | Pure Natural Shorts aiayu
  5. Willy shorts heavy linen | Pure Natural Shorts aiayu
Willy shorts heavy linen Sale price€210
New
  1. Vest heavy linen | Pure Natural Vest aiayu
  2. Vest heavy linen | Pure Natural Vest aiayu
  3. Vest heavy linen | Pure Natural Vest aiayu
  4. Vest heavy linen | Pure Natural Vest aiayu
  5. Vest heavy linen | Pure Natural Vest aiayu
  6. Vest heavy linen | Pure Natural Vest aiayu
  7. Vest heavy linen | Pure Natural Vest aiayu
Vest heavy linen Sale price€280
New
  1. Angela jacket heavy linen | Pure Natural Jacket aiayu
  2. Angela jacket heavy linen | Pure Natural Jacket aiayu
  3. Angela jacket heavy linen | Pure Natural Jacket aiayu
  4. Angela jacket heavy linen | Pure Natural Jacket aiayu
  5. Angela jacket heavy linen | Pure Natural Jacket aiayu
  6. Angela jacket heavy linen | Pure Natural Jacket aiayu
  7. Angela jacket heavy linen | Pure Natural Jacket aiayu
Angela jacket heavy linen Sale price€365
New
  1. Willy pant heavy linen | Pure Natural Pants aiayu
  2. Willy pant heavy linen | Pure Natural Pants aiayu
  3. Willy pant heavy linen | Pure Natural Pants aiayu
  4. Willy pant heavy linen | Pure Natural Pants aiayu
  5. Willy pant heavy linen | Pure Natural Pants aiayu
  6. Willy pant heavy linen | Pure Natural Pants aiayu
  7. Willy pant heavy linen | Pure Natural Pants aiayu
Willy pant heavy linen Sale price€280
New
  1. Kanika sweater – linen | Ecru Sweater aiayu
  2. Kanika sweater – linen | Ecru Sweater aiayu
  3. Kanika sweater – linen | Ecru Sweater aiayu
  4. Kanika sweater – linen | Ecru Sweater aiayu
  5. Kanika sweater – linen | Ecru Sweater aiayu
  6. Kanika sweater – linen | Ecru Sweater aiayu
  7. Kanika sweater – linen | Ecru Sweater aiayu
  8. Kanika sweater – linen | Ecru Sweater aiayu
Kanika sweater – linen Sale price€225
New
  1. Kanika sweater – linen | Green Wood Sweater aiayu
  2. Kanika sweater – linen | Green Wood Sweater aiayu
  3. Kanika sweater – linen | Green Wood Sweater aiayu
  4. Kanika sweater – linen | Green Wood Sweater aiayu
  5. Kanika sweater – linen | Green Wood Sweater aiayu
  6. Kanika sweater – linen | Green Wood Sweater aiayu
Kanika sweater – linen Sale price€225
New
  1. Priti vest – linen | Green Wood Vest aiayu
  2. Priti vest – linen | Green Wood Vest aiayu
  3. Priti vest – linen | Green Wood Vest aiayu
  4. Priti vest – linen | Green Wood Vest aiayu
Priti vest – linen Sale price€190
New
  1. Priti vest – linen | Ecru Vest aiayu
  2. Priti vest – linen | Ecru Vest aiayu
  3. Priti vest – linen | Ecru Vest aiayu
Priti vest – linen Sale price€190
New
  1. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  2. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  3. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  4. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  5. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  6. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  7. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  8. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
  9. Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu
Paulina shirt striped Sale price€195
New
  1. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  2. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  3. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  4. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
  5. Carlo midwaist wide jeans | Clear Blue Jeans aiayu
Carlo midwaist wide jeans Sale price€255

Travel edit

The aiayu take on denim

A natural extension of the aiayu wardrobe, our denim is designed with the same focus on simplicity, longevity, and everyday ease. Timeless in expression and made to last, these are the jeans you will reach for often and wear for years to come.

aiayu edit

Autumn Winter 26

Between individuality and togetherness, the show and collection unfolded through nuanced colour formations, in layers of natural materials and traditional artistry. 

See more

Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

See more
Paulina shirt striped | Mix Blue Boy Shirt Woven aiayu

Shirts and blouses
Cooper highwaist straight jeans | Clear Blue Jeans aiayu

Pants
Esha top | Pure Ecru Top aiayu

T-shirts and tops
Jo coat twill | Black Navy Coat aiayu

Coats and jackets

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24