Responsibility has been the cornerstone of aiayu since our founding in 2005 and will continue to be so. We are committed to reducing our environmental impact and ensuring fair and respectful treatment for everyone involved in creating an Aiayu piece.

Aiayu’s journey began in 2005 Bolivia, with a special encounter between founder and creative director Maria Høgh Heilmann and a visionary local yarn manufacturer.

Aiayu means 'soul' in Aymara, the language of Bolivia's indigenous people, reflecting our dedication to craftsmanship and the artisans behind our products.

Rooted in a materials-first philosophy, aiayu creates timeless wardrobe essentials and homeware that transcend seasons. Each piece is meticulously crafted by master artisans, honouring the fibres' regions and resources.