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Discover new arrivals

Strap top champetra | Mix Merlot Top aiayu

Summer whites

Undyed silk, woven jacquard and crisp organic cotton in shades of bright white and soft ecru. Discover flowing silhouettes and timeless summer essentials.

Discover more
New
  1. Cobe cotton cardigan | Pure Ecru Cardigan aiayu
  2. Cobe cotton cardigan | Pure Ecru Cardigan aiayu
  3. Cobe cotton cardigan | Pure Ecru Cardigan aiayu
  4. Cobe cotton cardigan | Pure Ecru Cardigan aiayu
  5. Cobe cotton cardigan | Pure Ecru Cardigan aiayu
  6. Cobe cotton cardigan | Pure Ecru Cardigan aiayu
Cobe cotton cardigan Sale price€156
New
  1. Skirt champetra | Mix Merlot Skirt aiayu
  2. Skirt champetra | Mix Merlot Skirt aiayu
  3. Skirt champetra | Mix Merlot Skirt aiayu
  4. Skirt champetra | Mix Merlot Skirt aiayu
  5. Skirt champetra | Mix Merlot Skirt aiayu
Skirt champetra Sale price€136
New
  1. Lynette shirt champetra | Mix Merlot Shirt Woven aiayu
  2. Lynette shirt champetra | Mix Merlot Shirt Woven aiayu
  3. Lynette shirt champetra | Mix Merlot Shirt Woven aiayu
  4. Lynette shirt champetra | Mix Merlot Shirt Woven aiayu
  5. Lynette shirt champetra | Mix Merlot Shirt Woven aiayu
  6. Lynette shirt champetra | Mix Merlot Shirt Woven aiayu
Lynette shirt champetra Sale price€136
New
  1. Strap top champetra | Mix Merlot Top aiayu
  2. Strap top champetra | Mix Merlot Top aiayu
  3. Strap top champetra | Mix Merlot Top aiayu
  4. Strap top champetra | Mix Merlot Top aiayu
  5. Strap top champetra | Mix Merlot Top aiayu
  6. Strap top champetra | Mix Merlot Top aiayu
Strap top champetra Sale price€100
  1. Willy shorts | Pure Sand Shorts aiayu
  2. Aa-esha top | Pure Ecru Top aiayu
  3. Willy shorts | Pure Sand Shorts aiayu
Willy shorts Sale price€124
  1. Messhu tee | Pure Ecru T-shirt aiayu
  2. Messhu tee | Pure Ecru T-shirt aiayu
  3. Messhu tee | Pure Ecru T-shirt aiayu
Messhu tee Sale price€56
+ 1
  1. Classic circular tee | White T-shirt aiayu
  2. Classic circular tee | White T-shirt aiayu
Classic circular tee Sale price€68
+ 5
  1. Strap top laceflower | White Top aiayu
  2. Strap top laceflower | White Top aiayu
  3. Strap top laceflower | White Top aiayu
  4. Strap top laceflower | White Top aiayu
  5. Strap top laceflower | White Top aiayu
  6. Strap top laceflower | White Top aiayu
Strap top laceflower Sale price€180
  1. Toba sweater – wool | Pure Ecru Sweater aiayu
  2. Toba sweater – wool | Pure Ecru Sweater aiayu
  3. Toba sweater – wool | Pure Ecru Sweater aiayu
  4. Toba sweater – wool | Pure Ecru Sweater aiayu
  5. Toba sweater – wool | Pure Ecru Sweater aiayu
  6. Toba sweater – wool | Pure Ecru Sweater aiayu
Toba sweater – wool Sale price€260
  1. Bibs shirt cotton | Pure Ecru Shirt Woven aiayu
  2. Bibs shirt cotton | Pure Ecru Shirt Woven aiayu
  3. Bibs shirt cotton | Pure Ecru Shirt Woven aiayu
  4. Bibs shirt cotton | Pure Ecru Shirt Woven aiayu
Bibs shirt cotton Sale price€136
  1. Rib tank top | Off White Top aiayu
  2. Rib tank top | Off White Top aiayu
  3. Rib tank top | Off White Top aiayu
Rib tank top Sale price€80
  1. Classic shirt | White Shirt Woven aiayu
  2. Classic shirt | White Shirt Woven aiayu
Classic shirt Sale price€136
+ 5
New
  1. Franca sweater | Pure Ecru Sweater aiayu
  2. Franca sweater | Pure Ecru Sweater aiayu
  3. Franca sweater | Pure Ecru Sweater aiayu
  4. Franca sweater | Pure Ecru Sweater aiayu
Franca sweater Sale price€168
New
  1. Vada cardigan | Pure Ecru Cardigan aiayu
  2. Vada cardigan | Pure Ecru Cardigan aiayu
  3. Vada cardigan | Pure Ecru Cardigan aiayu
  4. Vada cardigan | Pure Ecru Cardigan aiayu
  5. Vada cardigan | Pure Ecru Cardigan aiayu
  6. Vada cardigan | Pure Ecru Cardigan aiayu
Vada cardigan Sale price€168

New arrivals
Cille dress linen | Navy Dress aiayu

Dresses

The aiayu take on denim

A natural extension of the aiayu wardrobe, our denim is designed with the same focus on simplicity, longevity, and everyday ease. Timeless in expression and made to last, these are the jeans you will reach for often and wear for years to come.

aiayu edit

Autumn Winter 26

Between individuality and togetherness, the show and collection unfolded through nuanced colour formations, in layers of natural materials and traditional artistry. 

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Spring Summer 26

Our first-ever show, twenty times around the sun, celebrating our 20 year anniversary. A reflection of time, memories, and stories.

See more
Lynette shirt champetra | Mix Merlot Shirt Woven aiayu

Shirts
Carlo denim shorts | Mid Blue Shorts aiayu

Shorts
Cobe cotton cardigan | Pure Ecru Cardigan aiayu

Knitwear
Classic circular tee | Kiss T-shirt aiayu

T-shirts

Frederiksberg

Gammel Kongevej 80
1850 Frederiksberg

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 33 32 32 80

København K

Store Strandstræde 12a
1255 København

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 27 84 09 63

Aarhus

Volden 34
8000 Aarhus

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

closed

Find directions +45 53 53 78 11

Østerbro

Østerbrogade 60 
2100 Copenhagen Ø 

More details

Opening hours

Mon-Fri

11.00 - 18.00

Sat

11.00 - 16.00

Sun

Closed

Find directions +45 53 58 55 24