Curate the perfect capsule closet with our selection of timeless wardrobe staples that are both effortlessly comfortable and endlessly versatile. Fit for every purpose, these styles will become eternal favorites in your wardrobe and see you through season after season. Signature styles that seamlessly blend meticulous craftsmanship with nature's finest qualities. Explore our range of elevated essentials that will stand the test of time in both their aesthetic and quality.

Responsibly made in nature's finest materials, aiayu’s wardrobe essentials will create an elevated foundation for everyday looks. We believe in making fewer, high-quality pieces, to help you buy less and choose well. Shirts and T-shirts in organic, GOTS-certified cotton, perennial outerwear that provides natural weather protection, pure and rich knitwear, soft cashmere basics, and handmade accessories.