The new collection presents chic, elegant classics rooted in traditional workwear and elevated with Japanese vintage details — a tribute to craftsmanship and the artisans behind each piece. Thoughtfully designed silhouettes transition effortlessly from day to evening, with easy-to-layer pieces and versatile co-ords made for mixing and matching.

Among the seasonal highlights are the beautifully detailed aiayu cardigan and our signature aiayu clutch Helen, reimagined in soft hues, perfect for both everyday use and evening occasions. To complete a wardrobe of essentials, we’re unveiling aiayu’s new denim in classic five-pocket and workwear-inspired silhouettes, crafted from 100% certified organic cotton with refined details.