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The aiayu take on denim

We believe every wardrobe deserves the perfect pair of jeans. aiayu’s came from a simple wish. Our founder, Maria Høgh Heilmann dreamed of bringing denim into aiayu’s universe—not as a trend, but as a natural extension of our everyday essentials. The kind of denim you reach for again and again, and which lasts beyond the seasons.

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Messhu tee Sale price€60
Messhu tee Sale price€60
Cap Sale price€65
+ 2
Cap Sale price€65
+ 2
Classic shirt Sale price€160
+ 2
Classic circular tee Sale price€75
+ 3
Coby cardigan Sale price€200
Casual pant verano Sale price€160