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The aiayu take on denim

We believe every wardrobe deserves the perfect pair of jeans. aiayu’s came from a simple wish. Our founder, Maria Høgh Heilmann dreamed of bringing denim into aiayu’s universe—not as a trend, but as a natural extension of our everyday essentials. The kind of denim you reach for again and again, and which lasts beyond the seasons.

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Enola dress petite Sale price€270
Heaven melody dress Sale price€260
Cille dress Sale price€230
Kimono linen Sale price€255
Sky
Duvet set & pillow case Sale price€160
+ 9
Pure Ecru
Duvet set & pillow case Sale price€160
+ 9
Pyjamas night summer Sale price€190