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The aiayu take on denim

We believe every wardrobe deserves the perfect pair of jeans. aiayu’s came from a simple wish. Our founder, Maria Høgh Heilmann dreamed of bringing denim into aiayu’s universe—not as a trend, but as a natural extension of our everyday essentials. The kind of denim you reach for again and again, and which lasts beyond the seasons.

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Casual shorts long petite Sale price€120
Jiro shirt Sale price€160
Messhu tank Sale price€55
Messhu tank Sale price€55
Jiro shirt Sale price€160
Casual shorts verano Sale price€100